Drew McManus on the orchestra business.
Ever since Facebook launched cover photos for profiles and pages in 2011, creative users have been pushing the boundaries of what can be done with the space. But for a field built atop creativity, most orchestra cover photos aren’t terribly creative. That doesn’t mean they aren’t any good; quite the contrary, most use overwhelmingly gorgeous glory shots of the full ensemble or rotate images to feature guest artists etc. I did …
Although it just sort of happened to work out this way, it has been nice to spend most of the week focused on website oriented topics and as a result, it seems fitting to round things out with a plug for the 2013 National Arts Marketing Project Conference (#NAMPC) website panel I’ll be participating in on Sunday, 11/10/2013. The last conference I took part in from 2011 was a very positive …
It’s easy to get confused when talking about apps and after watching too many clients spend their limited web budgets on developing or maintaining platform specific apps they don’t need, it is high time to demystify apps in a way everyone can understand. A Quick Primer On App History When Apple launched the iPhone in 2007, it introduced the term app (short for mobile application) to describe software designed to run …
When it comes to your website, you want pages to load as fast as possible, anything less than snappy response times means decreased conversion and lower revenue. High speed internet connections have made sluggish page load speeds for desktop and Wi-Fi connections nearly a thing of the past but that doesn’t mean they can’t improve nor does it mean you can get sloppy with your web design while wallowing around in …
As the 2013/14 season is getting underway for most groups, this is an ideal time to make sure you aren’t inadvertently overlooking a few vital aspects at your website that are should be easy to modify. To that end, let’s take a look at what those are and how they can be corrected. 1) Subscription sales are up but no notice about when singles go on sale. It’s no secret that …