Ode To A Ford

Whatever you’re doing, stop and gather around anyone in your immediate vicinity to watch this video and learn more about this project! The video, which has been released in certain parts of Europe and the UK, is a commercial produced by Ford Motor Company to promote one of their redesigned cars, the Ford Focus. You can watch a larger version of the video here and for any naysayers out there saying "no way, that has to be fake" read on…

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How To Connect With New Media: Part 1

New Media: who they are and where to find them.

This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…

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How To Connect With New Media: An Introduction

This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at large. “At a time when more traditional media outlets continue to shrink arts coverage, a wide variety of passionate bloggers writing about all of the performing arts have developed an audience of millions of readers and have challenged the critical paradigm by building a new dialogue about the arts.” I couldn’t think of a better way to describe the state in which new media exists and it got me thinking about how orchestras can enhance that interaction by refining how they reach out to these diverse outlets. To that end, I’ve come up with this series of articles to help orchestras identify, contact, and maintain relationships with new media…

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Getting Ahead Of The Relevancy Curve

It isn’t as though I keep up with Hollywood award shows but it was infinitely amusing to read that the Golden Globe awards were reduced to nothing more than a prolonged press conference due to the Writers Guild of America strike. At the same time, the topic made me think about awards in general and since I was also thinking about blog topics at the same time, it inspired me to go searching for blog awards…

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