Drew McManus on the Orchestra business | est. 2003

To Tell Or Not To Tell

Fri, Nov 11, 2004
In Wednesday’s edition of the Dallas Morning News there was an article about the severe financial troubles of the Richardson Symphony Orchestra.  Unfortunately, there seems to be more than enough orchestras with financial trouble these days, but what caught my attention was that the writer, Kristine Hughes, reported in one of the opening paragraphs: “[Richardson

Domestic Partner Contract Language

Thu, Nov 11, 2004
Arts Admin. Hey Girl, It's The Sexy Career Choice
In the course of examining the settlement bulletin from the recent Dallas Symphony contract negotiation, I noticed that one of the additions to their contract language had to do with same-sex domestic partners, in particular here’s what was included:

A Coffee Mug Runs The Cleveland Orchestra

Wed, Nov 11, 2004
I received an amusing email from a reader earlier this week in reference to something from the Cleveland Orchestra page of the 1st Annual Adaptistration Orchestra Website Review. On the Cleveland Orchestra details page I listed the following comment: “When I used their integrated searched engine to look for “marketing director” the first result was

Checking Up On The Soundcheck Programs Part 2

Wed, Nov 11, 2004
To continue where Part 1 left off yesterday, this installment will continue the examination of a unique audience development initiative designed to attract the under 30 demographic.  Today’s article will focus on the soundcheck programs at the Nashville Symphony and the St. Louis Symphony.

Checking Up On The Soundcheck Programs

Tue, Nov 11, 2004
Last January I wrote an article that examined two unique programs at Toronto and Nashville designed to develop an audience base from the currently underrepresented below 30 demographic.  At that time, the numbers from the 02-03 season showed that the Toronto program had been very successful and the Nashville program was building momentum.

The Key To Diversity Is Ownership

Fri, Nov 11, 2004
Over the last few weeks, there’s been an ongoing examination and discussion here at Adaptistration about some attitudes which are becoming all too common among the board membership and administrators in the orchestra industry; mainly the lack of diversity at the board level and the seemingly willful neglect of cultivating an ethnically diverse patron base.

Another Casualty In the Subscription War

Thu, Nov 11, 2004
The once rock solid foundations of rigid subscription packages are beginning to crumble. Actually, they’ve already crumbled, turned to sand, and the economic model built atop of their revenue streams is sliding into oblivion. Unfortunately, most orchestras haven’t been prepared to replace the revenue from those ticket sales or wean themselves off of using that

Hitting Several Big Problems Head On

Wed, Nov 11, 2004
I had the pleasure of receiving a fine email from an Adaptistration reader in Jacksonville, Florida who, in addition to being an artist, also serves as a board member on several chamber music and music education institutions.

A Done Deal In Dallas

Tue, Nov 11, 2004
Although the members of the “Big 5” are in the midst of wrapping up their talks, the musicians and managers at Dallas finished their contract negotiations just over two months ago.  I learned about how the Dallas talks went from the DSO negotiation chairman, tubist Matt Good.  He said that the players and management came

The Best Outreach Tool Ever Devised

Mon, Nov 11, 2004
Composer Carl Stalling was a genius.  The mountain of work he produced as a studio composer for Warner Brothers cartoons did more to educate and expose children to a wider variety of classical music than all of Leonard Bernstein’s young Person’s Concerts combined. I published an article at The Partial Observer which examines the impact
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