I’m one of the people in this industry that still believes radio is a tool with the greatest amount of potential for orchestras to reach a new audience. Awhile back, I even presented the idea of an orchestra owning a radio station (which exists – to a degree in Seattle already). During one of my drives back and forth from Baltimore to Richmond, I came up with an idea based on a combination of some of my favorite programs syndicated by NPR, which include: Wait Wait… Don’t Tell Me!, Whad’ya Know?, and Says You!. These programs are all funny (most of the time), casual, educational, and most importantly they involve the studio and listening audience.
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