It’s More About Ticket Prices Than You Think
Tue, Sep 9, 2005
by Drew McManus
Back at the beginning of the month, Philadelphia Inquirer music critic, Peter Dobrin, published one of the best articles on classical music and orchestras I’ve read in the mainstream media this year. Unfortunately, it was swallowed up by the more pressing news events of Hurricane Katrina. Nevertheless, it’s worth examining now…
Comparing Publicity
Mon, Sep 9, 2005
by Drew McManus
In the wake of the 2005 Orchestra Website Review, I had some intriguing discussions with a few soloists. We were talking about how their managers employ PR professionals to create an online image to promote their public image. Each conversation eventually led to the differences between how their PR professionals work at publicizing them as
Value Added Value
Fri, Sep 9, 2005
by Drew McManus
The position that having an orchestra around is good for a community’s bottom line is almost obligatory in an orchestral organization’s grant writing and fundraising environments. My blog neighbor, Andrew Taylor, has published some really fascinating material on the topic which examines whether or not all of those numbers hold up to scrutiny. A recent
What’s In a Name? Part 2
Thu, Sep 9, 2005
by Drew McManus
In response to yesterday’s article, I received numerous email messages from readers wondering why I only focused on mostly “Big 5” and other big budget orchestras in the examples in Part 1. The short answer is simply “time”…
2005 Orchestra Website Review Surprise: What’s In A Name?
Wed, Sep 9, 2005
by Drew McManus
When it comes to an orchestra’s domain name, you can easily apply the old real estate adage of “location, location, location”, but in the case of a domain name the “location” is really all about how simple it is for potential visitors to reach their internet address. As it turns out, some orchestras had the
