In the wake of the 2005 Orchestra Website Review, I had some intriguing discussions with a few soloists. We were talking about how their managers employ PR professionals to create an online image to promote their public image.
Each conversation eventually led to the differences between how their PR professionals work at publicizing them as opposed to how an orchestra’s PR department publicizes the orchestra musicians. Both PR professionals have the same base requirements; they have to generate interest among the general public in classical music and the artists who create it.
Why then is there such a stark difference between how many soloists and orchestra musicians are publicized? You can find some examples of those differences in an article The Partial Observer published today which examines some of these issues in detail.