Turning Lemons Into Lemonade

Just a short post today because I want to put something up letting everyone know that I’ll be releasing some really fascinating material toward the end of May or beginning of June.

I’ve had the good fortune to work with an accomplished systems expert who came up with an idea that should go a long way toward helping managers and board members begin to see their respective environments in a new light. The model displays how orchestras can use a negative academic byproduct and turn it into a small fortune in low cost audience development and increased community connections.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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1 thought on “Turning Lemons Into Lemonade”

  1. Woah, seems that you,re on something big here…

    And by “increased community connections”, do you mean that orchestras could find new ways to be more mainstream and appeal to a wider audience?

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