Appearing On WNYC Today

I’ll be appearing today on WNYC’s Soundcheck with John Schaefer between 2:20p.m. and 2:40p.m. ET today…


WNYC.jpgAlso on the show is none other than Dr. Thomas Wolf, author of the Magic Of Music final report, which has been the topic of examination for the past two days here at Adaptistration (Part 1 & Part 2). The show will feature discussion on what I found to be one of the report’s strongest components: the effectiveness of classical music educational programs.

Dr. Wolf’s report did a wonderful job at highlighting the detailed research data related to education initiatives from the program’s classical music consumer segmentation study. Sparking today’s discussion is the recent article in the New York Times which reports on a new program developed by Carnegie Hall and the Juilliard School which creates an educational fellowship for young musicians.

No doubt, this will be a fascinating discussion and I hope we can fit it all into 20 minutes. If you are in the New York City area, turn your radio dial to FM93.9 or AM820 and even if you don’t live in New York City, you can still listen to the live program online at WNYC’s website. In case that isn’t enough, you can even listen to the show via the program’s digital archive.


POSTSCRIPT: the discussion today was great fun but the segment cut off right before an opportunity arose to explore where exactly some of the educators – and audience members – of tomorrow will come from. I was hoping to mention some of the research that system dynamics expert Bill Harris and I recently completed in model designed to explore certain aspects that will improve classical music’s sustainability.

The model we developed showed significant potential to capitalize on what many in this business have been classifying as a negative resource. Interestingly enough, the new collaboration between Juilliard and Carnegie is beginning to tap into a tiny portion of the potential Bill and I uncovered. You can learn more about this model and improving the sustainability of classical music though system dynamics in a post from 10/02/06.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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