During Wednesday’s radio discussion at Soundcheck with John Schaefer I mentioned the results from a recent readership segmentation survey here at Adaptistration and I thought it would be useful to post those statistics…
The chart below illustrates how more than 500 Adaptistration readers identified their relationship to the orchestra field (click to enlarge):
Although the results are condensed a bit from the original questions, they demonstrate a rough division into three equal parts. At the same time, this is the first survey which showed musicians taking a slight lead in readers but this is likely due to the fact that when this survey was conducted there were a number of articles about a labor dispute, a topic which is likely more interesting to the average musician as opposed to discussions about telephone etiquette. Historically, managers outpace musicians and patrons by approximately 3% while musicians and patrons have nearly equal representation.
Once the time materializes, I would like to cross reference these results with a comment index to determine if there’s any connection between trends in posting comments and the readership segmentation. In the end, the more that can be learned about who the readers are and how they participate, the more positive influence they will have on how Adaptistration evolves.