Critics Are Noting More Than Just Music

The August 5, 2007 edition of the Louisville Courier-Journal published an article by music critic, Andrew Adler, where he remarks on the local performing arts organization’s websites…


binary-flow.jpgAccording to Andrew, a performing arts organization’s website is “the principal conduit to a group’s audience, particularly younger constituents.” His specific comments about the Louisville Orchestra’s website include kudos for improved aesthetic qualities and concert navigation but he finds the sparse musician information and lack of interactive features vexing.

Seeing traditional music critics step outside of their established comfort zone to address these issues is a good thing and Andrew’s article serves as a good reminder to all orchestra managers that your community, local and at-large, pays attention to more than the music.

As such, don’t forget the 4th Annual Adaptistration Orchestra Website Review is right around the corner. On Tuesday of this week, your organization received an email notice with instructions to complete the review’s online survey. If your marketing department did not receive a notice or it got lost in an inter-department shuffle, just send an email letting me know and I’ll make sure you aren’t left out.

In the meantime, it isn’t too late to order a copy of the Adaptistration Orchestra Website Review Report to help your organization put the finishing touches on their 2007-2008 season website.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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