The August 5, 2007 edition of the Louisville Courier-Journal published an article by music critic, Andrew Adler, where he remarks on the local performing arts organization’s websites…
According to Andrew, a performing arts organization’s website is “the principal conduit to a group’s audience, particularly younger constituents.” His specific comments about the Louisville Orchestra’s website include kudos for improved aesthetic qualities and concert navigation but he finds the sparse musician information and lack of interactive features vexing.
Seeing traditional music critics step outside of their established comfort zone to address these issues is a good thing and Andrew’s article serves as a good reminder to all orchestra managers that your community, local and at-large, pays attention to more than the music.
As such, don’t forget the 4th Annual Adaptistration Orchestra Website Review is right around the corner. On Tuesday of this week, your organization received an email notice with instructions to complete the review’s online survey. If your marketing department did not receive a notice or it got lost in an inter-department shuffle, just send an email letting me know and I’ll make sure you aren’t left out.
In the meantime, it isn’t too late to order a copy of the Adaptistration Orchestra Website Review Report to help your organization put the finishing touches on their 2007-2008 season website.