Drew McManus on the Orchestra business | est. 2003

Ode To A Ford

Mon, Feb 2, 2008
by Drew McManus
Whatever you’re doing, stop and gather around anyone in your immediate vicinity to watch this video and learn more about this project! The video, which has been released in certain parts of Europe and the UK, is a commercial produced by Ford Motor Company to promote one of their redesigned cars, the Ford Focus. You
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How To Connect With New Media: Action List

Fri, Feb 2, 2008
by Drew McManus
A number of readers have requested a condensed, list-style version summarizing the main points from the How To Connect With New Media series of articles. Since the majority of those requests originated from Weekly Email Summary subscribers, what better way to demonstrate how much reader feedback is appreciated than to offer this article as a
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Tentative Agreement In Omaha

Fri, Feb 2, 2008
by Drew McManus
According to information released late Thursday afternoon, the Omaha Symphony Association (OSA) and the Omaha Symphony Musicians’ Organization (OSMO) are close to reaching an agreement after performing the entire season on an expired contract. The OSMO conducted a ratification meeting late Thursday evening. If ratified by the musicians, details of the new agreement will be
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How To Connect With New Media: Part 5

Thu, Feb 2, 2008
by Drew McManus
The final installment in this series will wrap up all of the loose ends from in addition to examining some do’s and don’ts for both new media outlets and performing arts organizations. We’ll also look at some current efforts to reach out to new media outlets among orchestral organizations…
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How To Connect With New Media: Part 4

Wed, Feb 2, 2008
by Drew McManus
Part 3 of this series offered practical advice on how performing arts organizations can build genuine relationships with new media outlets. It also presented detailed instructions on how to design marketing materials especially for new media sources that are capable of making the most out of those relationships. In order to assist organizations with these
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.