Two More Contributors For TAFTO 2009

Joining the contributor list for the Take A Friend To Orchestra (TAFTO) 2009 project are Alabama Symphony Executive Director, Curtis Long, and Chicago’s very own cultural Swiss Army Knife Andrew Patner who works as author, broadcaster, journalist, and arts critic. When Andrew isn’t writing for traditional media outlets or working as Critic-at-Large and program host at WFMT-FM, Chicago’s renowned classical music station he authors The View from Here, a Chicago based cultural blog…

For those of you keeping track, this brings the total number of contributors to eight:

Andrew Patner and Curtis Long join the 2009 TAFTO program.
Andrew Patner and Curtis Long join the 2009 TAFTO program.

I do hope this is enough to help some groups get started in putting together a TAFTO event for this spring. If you’re looking for ideas, the Grant Park Music Festival designed and implemented a spectacular program based entirely on TAFTO for their 2008 season. You can read details about the event here and here.

The Chicago Sun-Times published a wonderful article about the event written by Bryant Manning and although the article has since moved to archive purgatory, I’m trying to secure some usage rights so you can see exactly the sort of media impact a focused TAFTO concert event can have outside of new media sources.

If you aren’t already familiar with TAFTO, it is an opportunity for the people who care the most about classical music to participate in a proactive way. You can read more along with the dozens of fantastic contributions over the years at the TAFTO main page.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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