A Sneak Peek At TAFTO 2010 Contributors

Take A Friend To The Orchestra (TAFTO) 2010 is only two months away and in order to give orchestras interested in putting together a TAFTO oriented event something to work with, I wanted to announce the first round of confirmed contributors.

I do hope this is enough to help some groups get started with putting together a TAFTO event for the Spring. As always, I’ll post the remaining contributors as they are confirmed. Like last year, there will be a variety of free promotional banners, buttons, etc. that groups can use to help promote a TAFTO event but if there’s anything in particular you think would be helpful, send along a message and I’ll see what can be done to make it happen.

In the meantime, visit the TAFTO archives for five years of fantastic essays, audio blogs, and yes even a cartoon from equally fantastic contributors as they share their insights on how average patrons throughout the country can invite friends who don’t regularly participate in live music events to a performance in your area.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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