Drew McManus on the Orchestra business | est. 2003

Taking The Lead In Website Usability

Wed, Mar 3, 2010
Regular readers know that websites are a big topic here at Adaptistration. The annual orchestra website reviews consume several weeks of time each year and add to that the plethora of new media and web/tech related articles and it becomes clear that issues related to technology and the arts are of considerable interest. Consequently, it

Unleash Your Inner Maven

Tue, Mar 3, 2010
The new TAFTO microsite is doing its job by generating interest and I’ve received a number of notes from folks planning their own events. This makes me think it would be a good idea to set up a special reader’s report section where patrons can share details about their own TAFTO events. In the meantime,

And You Thought The AFM Was Tough

Mon, Mar 3, 2010
You’ve probably read about the 2/28/2010 “incident” at Italy’s famed Pantheon where employees stopped a concert before it was over because it was closing time (thus prompting musician and audience ire). The incident embarrassed the Italian government enough that it ultimately prompted Italian Culture Minister Sandro Bondi to issue an official apology to the Russian

Venture Project Update: Big News For Small Budget Groups

Fri, Mar 3, 2010
From the very beginning, The Venture Project has been focused on serving as a paradigm shift in the way many performing arts organizations improve marketing, revenue, and outreach performance. To that end, the overall cost has been an integral component in that process but the reality is that the existing lowest price point was best

Reveling In Microsite Goodness

Thu, Mar 3, 2010
As promised at the middle of last month, the new official resource site for the Take A Friend To The Orchestra program is up and running. The virtual ribbon was cut last night and you are now free to stop by and stay awhile. I’m very pleased with how this microsite turned out and like
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