Although television ads beyond those with a shoestring budget are beyond the reach for a number of groups in the field, there have been a set of spots coming out of Europe this year that are worth watching. In fact, I posted one of the following videos on my Facebook wall last week and the ensuing discussion brought up a number of questions and concerns about what constitutes a worthwhile commercial.
Another Voice Questioning The Need For Apps
Less than a year ago, the discussion within the web development community about the need for platform specific apps, meaning applications designed for Smartphones and tablets, started off as a trickle but has since turned into a torrent. The bulk of opinion favors allocating resources toward responsive web design and one of the latest voices in that conversation questions the notion of a separate “mobile web” to begin with. On 4/19/2012, …