Some Intriguing Quiz Results
Fri, Aug 8, 2015
by Drew McManus
Let’s end the week by following up on Wednesday’s NEA funding quiz; spoiler alert: if you haven’t taken the quiz yet but are interested in testing your knowledge, you don’t want to jump to the results below. In short, out of the 312 respondents, most failed and the division of grades created a nice looking
Better Marketing Copy Though GiaS (Girl-In-A-Starbucks)
Thu, Aug 8, 2015
by Drew McManus
Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to
Pop Quiz: Which Gets More Funding, The NEA Or…?
Wed, Aug 8, 2015
by Drew McManus
Let’s put a spark into your mid-week routine and see how savvy you are about how National Endowment for the Arts (NEA) funding in 2014 stacked up against other Federal programs.
Some Things To Consider Before You Upgrade To Windows 10
Tue, Aug 8, 2015
by Drew McManus
We already covered the basics that upgrading to Windows 10 is pretty much a no-brainer but before you do, there are a few things you should do in order to avoid some potential bear traps and to make the process as smooth as possible. In particular, you’ll want to make sure that not only are
What We Don’t Talk About When We Talk About Transforming The Field