What We Don’t Talk About When We Talk About Transforming The Field

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On 8/7/2015, Americans For The Arts published an article by Jason Tseng (h/t @YouveCottMail) titled What We Talk About When We Talk About Transforming The Field that introduces a frank conversation about disparity and arts funding. You should absolutely take the time to read the full piece as there are a number of superb ideas; having said that, the post falls victim to some equally profound failings often overlooked when talking …

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Some Intriguing Quiz Results

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Let’s end the week by following up on Wednesday’s NEA funding quiz; spoiler alert: if you haven’t taken the quiz yet but are interested in testing your knowledge, you don’t want to jump to the results below. In short, out of the 312 respondents, most failed and the division of grades created a nice looking bell curve of which only six readers earned a letter grade of A. Here’s the breakdown …

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Better Marketing Copy Though GiaS (Girl-In-A-Starbucks)

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Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to marketing materials in order to begin weeding out some of what I like call #BanBeloved copy. …

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Some Things To Consider Before You Upgrade To Windows 10


We already covered the basics that upgrading to Windows 10 is pretty much a no-brainer but before you do, there are a few things you should do in order to avoid some potential bear traps and to make the process as smooth as possible. In particular, you’ll want to make sure that not only are your hardware and peripherals are ready to upgrade, but their related drivers are as well. I …

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