Make Images Behave Inside MailChimp RSS Templates
Wed, Oct 10, 2015
by Drew McManus
MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard email client windows. Since
BRAAAAAIIINS, er, FEEEEES
Tue, Oct 10, 2015
by Drew McManus
There’s a terrific post over at Vu Le’s NWB in the form of nonprofit Halloween stories from nonprofit managers and the one that struck a chord was the First Place contribution about a terrifying tale of board ambush to raise program fees 50 percent. For the orchestra field, program fees translate to earned income; which
Mastering the Art of Getting Things Done @Americans4Arts #ARTSBlog
Mon, Oct 10, 2015
by Drew McManus
If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up over the weekend. Titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers
Variances, Exceptions, And Special Considerations! Oh My!
Fri, Oct 10, 2015
by Drew McManus
Imagine for a moment that you’re passionate about Haggis, so much so that you went to school to study everything you could learn about Haggis and earned a degree in Culinary Arts with the goal of launching your very own startup food truck that does nothing but produce Haggis dishes, let’s call it Pluck You*.
Time To Open Up A Big ‘Ol Box Of Getting Stuff Done To Make Your Email Marketing More Efficient
Thu, Oct 10, 2015
by Drew McManus
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. They drive up your email marketing
