Drew McManus on the orchestra business.
MailChimp (MC) is one of the most popular email marketing providers for a host of good reasons but even the best of providers have a few minor annoyances and in MC’s case, it’s the inability to dynamically resize images via an RSS campaign so they fit inside both Smartphone and standard email client windows. Since most desktop email campaign templates are around 600-pixels wide, using images with widths larger than that …
There’s a terrific post over at Vu Le’s NWB in the form of nonprofit Halloween stories from nonprofit managers and the one that struck a chord was the First Place contribution about a terrifying tale of board ambush to raise program fees 50 percent. For the orchestra field, program fees translate to earned income; which boils down to mostly ticket prices and related fees. I won’t spoil the story but I …
If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up over the weekend. Titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers in general, to ease up a bit on the conceptual stuff in favor of doing more …
Imagine for a moment that you’re passionate about Haggis, so much so that you went to school to study everything you could learn about Haggis and earned a degree in Culinary Arts with the goal of launching your very own startup food truck that does nothing but produce Haggis dishes, let’s call it Pluck You*. Since you’re in startup mode, Pluck You does generate revenue but not enough to live on …
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. They drive up your email marketing costs and generate an inflated sense of patron connectivity but that doesn’t mean the situation is …