Drew McManus on the orchestra business.
Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their institution. I published an article at ArtsHacker.com today that examines the five most common practices of security experts and the great news is it has never been easier to use the very same tools they favor …
Well this is a surprise. It’s been awhile since I went digging through metrics data stretching back though the time Adaptistration started using Google Analytics (late 2008), but some recent data mining uncovered that within the last year, a new post has risen to the number one spot for most visited content: Orchestra Financial Reports. Although it has been in the top ten ever since it was published in 2009, it …
On 8/7/2015, Americans For The Arts published an article by Jason Tseng (h/t @YouveCottMail) titled What We Talk About When We Talk About Transforming The Field that introduces a frank conversation about disparity and arts funding. You should absolutely take the time to read the full piece as there are a number of superb ideas; having said that, the post falls victim to some equally profound failings often overlooked when talking …
Let’s end the week by following up on Wednesday’s NEA funding quiz; spoiler alert: if you haven’t taken the quiz yet but are interested in testing your knowledge, you don’t want to jump to the results below. In short, out of the 312 respondents, most failed and the division of grades created a nice looking bell curve of which only six readers earned a letter grade of A. Here’s the breakdown …
Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to marketing materials in order to begin weeding out some of what I like call #BanBeloved copy. …