Why Yes, Genuine User Endorsements Do Exist

Every now and then, a fun project falls in your lap and last fall, I had the pleasure of shooting a promo video for the email client I use, Postbox. They ended up shooting the entire thing on-site in my office and talking shop with the Postbox Founder and VP of Product Management, Sherman Dickman, was as much fun as shooting the footage.

The filmmaker was Brian Artka from Size43 Creative; we examined some of his work in using storytelling to make better connections in an article from February, 2016.

Postbox describes itself as being “built for heavy email users” and they aren’t kidding. I can certainly confirm that I continue to use Postbox as my local email client and am a very satisfied user. If you are a former or current Thunderbird user, this should be of particular interest as you’ll find it to be a big step up in performance and reliability.

As someone who has tried more than a dozen email programs and regularly receives hundreds of messages a day, I can say with all confidence that this one stands head and shoulders above the crowd. I can’t imagine what my workday would be like without it.

Postbox recently updated their sales site to include all of the new features in their latest release (Postbox 5) and you can watch all of the promo videos they created at the Postbox Buzz section toward the bottom of the homepage.

postbox promos

Or if you just want to get straight to the video, here it is right from the Vimeo source.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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2 thoughts on “Why Yes, Genuine User Endorsements Do Exist

  1. Drew, in light of the recent Yahoo breach announcement, do you recommend a certain email provider for users that not “heavy” users? Concerned about security, mostly.

    • Good question and it brings up an opportunity to discuss a crucial element that is often confused in that an email provider and an email client are mutually exclusive pieces of the overall email service puzzle.

      A client is the software used to send and receive messages from the provider. The provider is the one doing the sending and receiving.

      In the case of Yahoo, they serve as both the provider and client for many users who access their email through the browser based webmail client or one of their mobile platform specific clients.

      So in the case of the recent Yahoo breech you referenced, your email client won’t really have any impact as the provider was the target of malicious activity.

      In this instance, you can certainly migrate to another provider and there are those who specialize in providing highly secure accounts. Just be ready to pay for the piece of mind (a negative byproduct of people being used to receiving email as a “free” service from providers).

      Having said all of that, all email providers are at risk to hackers so there are no perfect solutions there. So no, there aren’t any email providers I can recommend but I do encourage others that if they wish to use a free email provider, consider Google (gmail).

      Otherwise, there are a number of reliable providers with good track records for providing email transmission encryption (which is still different than the actual server security). ProtonMail, Tutanota, and Countermail are popular providers with a number of online reviews (although I have never used their service so I can’t offer any direct opinion).

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