Friday Inspiration: “What Prisoners Taught Me About Music Appreciation”

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Back in February, 2016 Chattanooga Symphony & Opera concertmaster Holly Mulcahy published the first article in what ended up becoming a series at Neo Classical about a program she started to bring classical music into a prison. She wanted to see if the music could heal, change lives, and inspire. She partnered with Alan Bonderud and Steve Hawkins, both of whom serve as mentors at Walker State Faith and Character Based …

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We Have More In Common With Sportsball Than We Thought

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Contrary to what you may think, selling tickets to other forms of live experience events can be just as difficult if not more challenging than what we face in our field. To that end, I came across an intriguing post from Dave Wakeman, a B2B revenue consultant who specializes in entertainment, sports, hospitality, and professional services. He was writing about the growing problem of selling tickets to professional sporting events. It …

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