One of the regular conversations I have with Venture Platform clients is how to handle the default target for where links open: new tab or same tab. Prior to the mobile device age, a common practice would be to have links pointing to internal website pages open in the same tab while outbound links open in a new tab. If you’re a manager of a certain age, that’s likely what you internalized as best practice during the onset of your career. But it’s time for old dogs to learn new tricks.
I recently published an article at ArtsHacker on this topic that spells out not only the option you should choose (spoiler: same tab) but the types of exceptions that warrant using a new tab as the link target.
From a purely anecdotal perspective, I can say that the bulk of clients under 35 tend to expect links to open in the same tab, regardless the target content. On the other side of that coin, the over 35 crowd tend to adopt the older standard.
Some outliers in this mix are SEO and old-school marketers. Regardless of age, both groups tend to push for the internal link = same tab, external link = new tab camp.
But the good news is of all the things you may have to unlearn and relearn, this one is comparatively easy; all it takes is knowing.