If there was only one tech oriented skill I could recommend to arts marketers that will help them stand out from their peers, it would be learning CSS.
CSS (Cascading Style Sheets), is a style sheet language that tells a website how to look and since that’s the component most people have an easiest time connecting with, it doesn’t take much to see how learning the basics of CSS can increase your value in the office.
Fortunately, compared to other programming languages, entry level CSS is comparatively easy to learn and apply. Being able to do something simple such as change a font color in real time for your supervisor will do nothing but cast you in a positive light.
I published an article at ArtsHacker today that examines three free resources you can use to begin a self-study journey to learning entry level to intermediate CSS. There’s even one that offers an online certification course!