One Of The Best Skills You Can Learn To Increase Your Value As An Arts Marketer

If there was only one tech oriented skill I could recommend to arts marketers that will help them stand out from their peers, it would be learning CSS.

CSS (Cascading Style Sheets), is a style sheet language that tells a website how to look and since that’s the component most people have an easiest time connecting with, it doesn’t take much to see how learning the basics of CSS can increase your value in the office.

Fortunately, compared to other programming languages, entry level CSS is comparatively easy to learn and apply. Being able to do something simple such as change a font color in real time for your supervisor will do nothing but cast you in a positive light.

I published an article at ArtsHacker today that examines three free resources you can use to begin a self-study journey to learning entry level to intermediate CSS. There’s even one that offers an online certification course!

Three Useful CSS Learning Resources To Help You Become A More Valuable Arts Manager


About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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