Do You Suffer From Boring Mailbox Name Syndrome?

When it comes to email mailbox names, the tried-and-true approach for individual accounts is to use their name(first.last@). Beyond that, using departmental names is another good approach (marketing@). Each of those options are straightforward when it comes to assigning the mailbox name, but what about general organizational email addresses?

Sure, you could use info@, contact@, or some similarly boring name but why? The typical purpose of general org addresses is to provide something to use for third party accounts like your email marketing provider, Google, etc.

In those instances, you absolutely want to use an address that can be accessed or recovered regardless of attrition. But no one is forcing you to be boring so why not mix it up a bit (without going overboard)?

To that end, I published an article at ArtsHacker yesterday that provides some inspiration to help get you started.

Break Out Of Dull @Org Mailbox Names

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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