Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen, recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers.
Reports are released on a three year cycle and each installment tends to dovetail on developments from the most recent version.
Building on the findings from our 2014 study, the 2017 study finds that the definition of culture has expanded even further – possibly to the point of extinction. New behaviors are driving digital engagement, loyalty, and giving. And measuring, proving, and articulating social impact has never been more important in the eyes of cultural consumers.
For the first time, the 2017 report will be released in a number of versions: a top-line report, a supporting data document containing over two hundred graphs, and the raw data tables.
You can peruse the data online via their online microsite or you can download the report and related data in pdf format.
We’ll be examining some point soon but in the meantime, have you read the report? If so, I’m curious to know what jumps out at you.