#TBT It’s As Though We Had A Crystal Ball

I’m beginning to wonder in the #TBT series might not be such a great idea. Granted, it’s great fun combing through thousands of posts to find forgotten gems but every now and then, something turns up that reminds me how long I’ve been at this. Case in point, this article from 2004 titled Is Video Game Music The Next Big Outreach Tool?

A valid question in 2004 and in retrospect, the format has certainly carved out a comfortable niche for itself inside orchestra field.

At the time, there was next to zero examination on this topic and the entire field of live musician generated video game music was in its infancy.

It was terrific fun talking to a trio of composers who were at the forefront of the movement: Ron JonesInon Zur, and Jack Wall. All three are still very active and sought-after composers and they provided a wealth of insight into where that field might be headed and its potential impact on the orchestra field.

It’s a great post and well worth a review.

Is Video Game Music The Next Big Outreach Tool?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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