Drew McManus on the orchestra business.
I’m still slogging along under the weather, so today’s post will be another quickie, but don’t let that fool you into thinking it may not be of much value. Several weeks ago, I noticed composer, academic, and all around sharp knife in the drawer David MacDonald posted something on his Facebook wall about starting the process into migrating away from using Adobe Creative Cloud. For many arts orgs and arts entrepreneurs, …
Pop quiz! Which of the following items is not an example of diverse artistic programming: Operas written by women. Operas written by minorities. Operas written by living composers. Operas written by dead white guys. Over the weekend, a friend’s Facebook post caught my attention when it pointed out some 2018/19 season announcement marketing copy from the Lyric Opera of Chicago’s website (emphasis is found in the original copy): We pride ourselves …
I’m taking a sick day so just a quick post linking over to something from culture writer Brian Wise back in July, 2017: Five Things Every Orchestra Website Should Get Right. Of particular interest is the recommendation about date formats: International users: Your date format should be clear and understandable outside the U.S. (as much of the world doesn’t follow a month/day/year format and wall-style calendars often start on Mondays). About two …
There was an intriguing article in the 12/7/2017 edition of Capacity Interactive’s blog about how to handle negative social media comments. It includes some thoughtful Q&A from a trio of arts marketers and by and large, it’s a very useful post. About 2/3 of the way through the article, it dawned on me how fantastic it would have been to hear from someone on the other side of those social media …
Next week, I’m off to Fredonia State University of New York as a guest lecturer for a two-day residency. I was delighted to receive an invitation from the Ethos New Music Society, a presenting organization established at the State University of New York at Fredonia, to discuss how composers and performers can not only survive, but thrive, in the contemporary performing arts field. I’m sure a follow-up article will happen after …