#SETC2019 Bootcamp: Using Your Own Data To Achieve Success

I’m very happy to announce that I’ll be presenting an analytics seminar alongside co-presenter Ceci Dadisman at the 2019 Southeastern Theatre Conference (#SETC2019) convention in Knoxville, TN.

  • When:, Feb. 27, 2019 | 1:30–5:30 p.m.
  • Where: 70th Annual SETC Convention | Knoxville, TN

This is a special pre-registration session that is free to convention attendees. Unlike a number of similar conference sessions, we’ll get to spend more time with attendees, allowing us to really dig into their respective metrics realities.

Session Description #DataDrivenSETC

Do you look at your Google Analytics data and not know what to do next? Are you not getting the most out of your Facebook advertising campaigns? Do your emails have lackluster open rates? Do you go with gut instinct because you’re not sure what else to do? The key to successfully engaging your audience includes using data to deliver the right message to the right person at the right time.

Organizations that successfully cultivate a data-driven culture reap a multitude of benefits. This workshop will help attendees better understand the tools available, provide an implementation friendly guide to data-driven communication techniques, and offer a path to successfully cultivating a data-driven organizational culture.

In this workshop, you will learn how to:

  • Establish the key components that contribute to an effective data driven culture
  • Determine what data is important for your organization
  • Differentiate between reporting and analytics
  • Create segmentation strategies to lower costs and maximize results
  • Set up a communications strategy
  • Empower team members with analysis
  • Identify meaningful outcomes
  • A complete session agenda will be made available at the conference site.

All attendees will have access to a companion microsite designed especially for this conference with expanded resource content.

This session is relevant for team members at organizations of all budget sizes as well as individual artists and focuses on free and low-cost resources.

Conference Dates and Deadlines

  • Convention Dates: Feb. 27 – March 3, 2019
  • Convention Location: Knoxville, Tennessee
  • Registration Opens: Oct. 15, 2018 (Noon ET)
  • Hotel Reservations Open: Nov. 12, 2018
  • Early-Bird Registration Deadline: Dec. 14, 2018 (Noon ET)
  • Online Registration Deadline: Jan. 22, 2019 (Noon ET)

Sign up for the seminar when you register for the convention online

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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