More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

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Adaptistration People 035I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share.

Location

One of most common requests was a variation of the theme “were they from my city?”

  1. Chicago
  2. Los Angeles
  3. Houston
  4. Dallas
  5. Atlanta
  6. San Francisco
  7. Washington
  8. Toronto
  9. London
  10. Seattle
  11. San Diego
  12. Boston
  13. Nashville
  14. Phoenix
  15. Philadelphia
  16. Austin
  17. Denver
  18. Singapore
  19. Charlotte
  20. Melbourne
  21. Sydney
  22. San Jose
  23. San Antonio
  24. Orlando
  25. Minneapolis
  26. Columbus
  27. Jakarta
  28. Pittsburgh
  29. Hong Kong
  30. Detroit
  31. Indianapolis
  32. Portland
  33. Raleigh
  34. Calgary
  35. Kansas City
  36. Ann Arbor
  37. Vancouver
  38. Jacksonville
  39. Miami
  40. Montreal
  41. Louis
  42. Cincinnati
  43. Salt Lake City
  44. Virginia Beach
  45. Irvine
  46. Cambridge
  47. Tampa
  48. Plano
  49. Edmonton
  50. Fort Worth
  51. Brisbane
  52. Birmingham
  53. Omaha
  54. Ottawa
  55. Louisville
  56. Berkeley
  57. Sacramento
  58. Perth
  59. New Orleans
  60. Quezon City
  61. Berlin
  62. Baltimore
  63. Cleveland
  64. Richardson
  65. Madison
  66. El Paso
  67. Oklahoma City
  68. Mumbai
  69. Dublin
  70. Makati
  71. Oakland
  72. Prague
  73. Auckland
  74. Grand Rapids
  75. Overland Park
  76. Memphis
  77. Long Beach
  78. Honolulu
  79. Mississauga
  80. Bucharest
  81. Istanbul
  82. Frisco
  83. Vienna
  84. Durham
  85. Arlington
  86. Winnipeg
  87. Munich
  88. Milwaukee
  89. Sunnyvale
  90. Seoul
  91. Knoxville

The ratios are tight: no city at the top of the list ever comprises more than 2.5 percent of overall traffic while those at the bottom are around .75 percent.

Time

When users searched was another popular request. By and large, most readers were searching in the late afternoon in a four-hour window from 1pm to 5pm.

Device and Age

Rounding out the questions were those curious about whether searches were done on mobile or desktop and which age groups they belonged:

  • Mobile: 70 percent
  • Desktop: 30 percent.

More than two-thirds of readers curious about what to wear came from the 18-24 and 25-34 age groups (evenly divided).

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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