Drew McManus on the Orchestra business | est. 2003

#TBT, Since We’re Ranting About Images…

Thu, Feb 2, 2019
by Drew McManus
Adaptistration People 195
In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format. PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting
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Time To Turn Your Motivation Up To 11 With ArtsU’s Google Analytics Webinar

Wed, Feb 2, 2019
by Drew McManus
Adaptistration People 209
Mark your calendar for February 12, 2019 at 3PM ET for the first installment of Americans (@Americans4Arts) for the Arts’ Taking On Google Analytics webinar. As part of @Americans4Arts’ ArtsU program, I’ll be in special guest mode alongside Ceci Dadisman, the always-dynamic authority on all things GA reporting. Session Description Before looking at any data,
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Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios

Tue, Feb 2, 2019
by Drew McManus
Adaptistration People 197
It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good
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Are Atonal Musicians Even Allowed To Have A Sense Of Humor?

Mon, Feb 2, 2019
by Drew McManus
A country singer walks into a recording studio and reminisces in song about his late father who was a composer of atonal music. No, it’s not the setup line to the latest joke at the expense of atonal composers, it’s a real thing. While there’s no shortage of tongue-in-cheek fun, this is a real song, Copyright
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.