If you’re on Facebook, you’ve almost certainly come across a fundraiser associated with someone’s birthday. Facebook has done a good job at making it easy to raise money for individual to raise money for nonprofits but something I have yet to see is any sort of matching gift component.
Typically, the individual starting a fundraiser will be the first to give but I wondered if Facebook had any integrated method to facilitate matching gifts. Turns out, they do in the form of a matching donation feature.
As a result, I launched a matching gift fundraiser for Arts Capacity, which helps people in need through the power of live music and art to cope with challenges and develop the capacity to experience change for good. I will donate $0.50 for every $1.00 raised up to the fundraiser’s minimum goal of $500.
We’re more than half way there and you can contribute through Sunday, June 2nd.
If you’ve already contributed, thank you and invite your friends to do the same.
If you plan on supporting the project, be sure to do so by Sunday, June 2nd.
Postscript: if you’re interested in learning more about Facebook’s matching donation functionality, they have a very comprehensive overview pointing out how it works for individuals, organizations, and corporations.