Argue all you want; email marketing still provides one of the best returns on investment for your marketing dollars. I get thousands per year and I have no idea why most of them are painfully dull.
Most of the arts marketers I know and work with are all kinds of creative, but I have yet to figure out the disconnect. Granted, time is almost certainly a culprit, but I also wonder if it has something to do with a lack of recognition.
Wouldn’t it be wonderful if we had a competition and/or some sort of annual award?
I’m going to give this some serious thought; in the meantime, I wonder if I’m overlooking anything that may already exist. Is anyone aware of an annual recognition programs expressly for performing arts marketers? If so, let me know.