Patron Service, Patron Experience, and Patron Care
Last year, I cancelled a membership at one of Chicago’s premier art museums due to an issue with promised member benefits. In this case, the museum designed a benefit to help sidestep a well-known pain point in the form of long entrance lines. It was simple: members receive expedited entry. It is an effective benefit that works great…until it doesn’t. Like many museums, this one does not permit patrons to carry …