Hey Conductors/CEOs/Artistic VPs: What Do You Want To See In A Guest Artist Or New Work Website?

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My web development agency is currently putting together the promotional website for George S. Clinton’s new violin concerto, The Rose of Sonora, written for violinist Holly Mulcahy. We’ve been talking about the different user profiles of site visitors and one of those groups is what I call “artistic deciders.” This includes anyone responsible for programming, such as conductors, CEOs/Executive Directors, and VPs/Directors of Artistic Administration. While I’ve talked to a number …

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Meaningful Diversity Is Closer Than We Think

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While I am all kinds of happy to see service organizations and foundations allocate increased resources to addressing meaning change on issues related to diversity, it still feels a bit like trying to catch up by going slower. All the planned efforts are excellent; providing mentoring, audition prep, financial support, and highlighting minority musicians to potential employers are necessary programs. At the same time, there are options capable of catapulting the …

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Because Who Doesn’t Need A Smile? @ArtsAdminSay

The notorious @ArtsAdminSay Twitter account has been on a tear as of late and is leaving swath of dark humor destruction in its path. In case you ever wondered if it was possible to laugh and simultaneously have a little part of you die on the inside, the answer is yes…yes it is. Be sure to read the replies. Marketing: We had 500 brand new households purchase tickets for our last …

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Baltimore Decides To Do Away With the Safety Net

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Back in November, we examined some of the contentious negotiation points in the ongoing negotiations between the Baltimore Symphony Orchestra (BSO) and its musicians. Fast forward a few months and according to a 1/15/2019 press statement from the musicians, not much has changed. The only exception being the employer has decided not to extend the written play-and-talk agreement, which extended the terms of the previous agreement for four months. According to …

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CRM As Strategy, Or, Calculating A Snowball’s Chance In Hell

Throwing money at a Customer Relationship Management (CRM) system will make you feel good. Really good. They’re shiny, sexy, digital tools that are easy to sell. They’re also completely useless if you don’t know what you’re trying to do with them. CRM providers have become frighteningly effective at getting potential customers to see past that fact. It’s increasingly common to see CRM providers develop a sales pitch that presents their platform …

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