Time To Turn Your Motivation Up To 11 With ArtsU’s Google Analytics Webinar

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Mark your calendar for February 12, 2019 at 3PM ET for the first installment of Americans (@Americans4Arts) for the Arts’ Taking On Google Analytics webinar. As part of @Americans4Arts’ ArtsU program, I’ll be in special guest mode alongside Ceci Dadisman, the always-dynamic authority on all things GA reporting. Session Description Before looking at any data, it is important to have your Google Analytics account set up properly.  Ceci Dadisman, Digital Marketing …

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Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios

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It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good result. So as a service, here are some tips for what you can do to help …

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Are Atonal Musicians Even Allowed To Have A Sense Of Humor?

A country singer walks into a recording studio and reminisces in song about his late father who was a composer of atonal music. No, it’s not the setup line to the latest joke at the expense of atonal composers, it’s a real thing. While there’s no shortage of tongue-in-cheek fun, this is a real song, Copyright 2019 Merle Songs (ASCAP), written by Merle Hazard. Right out of the gate, the lyrics are …

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#TBT When Good Managers Have Little Choice But To Do Bad Things

I’m traveling for work today so just a quick #TBT post by way of a terrific article from recently retired Baltimore Sun music critic, Tim Smith. He recently started a personal blog to use as an outlet for his ongoing music journalism habit (it should definitely be in your bookmark folder) and one of the early offerings is a piece titled Reflections on the crisis at the BSO. The piece offers …

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The Best Way To Begin Learning About The Differences Between Cloud And Hosted Software Is At The Beginning

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There are no shortages of good reasons why you may be hearing more about “the cloud” lately. The fundamental benefits of a serverless platform produce very real advantages. Having said that, understanding the differences between cloud-based software and apps compared to their traditional hosted counterparts is a knowledge well arts administrators need to dig. To that end, I published an article at ArtsHacker that provides an excellent resource for you to …

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