Why Can’t Someone Just Tell Me What To Do?!?

Full disclosure: I wrote today’s post well in advance of the election just to be sure to resist any temptation to publish anything overtly political. Having said that, today’s post will hopefully help you avoid a bear trap that has inadvertently snagged a few of my clients in the form of upgrading to Google’s big v4 update before knowing what that might entail.

I published an article at ArtsHacker that covers specific scenarios where this can happen so if you’re responsible for managing your organization’s Analytics account, you’ll absolutely want to give this read before making any decisions about upgrading.

Why You May Want To Wait Before Upgrading To Google Analytics 4

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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