Did Facebook’s Outage Impact Your Campaign Performance?

In the wake of Facebook’s massive outage yesterday, it’s amazing to see how many ways it can impact your operations. For instance, some of my Venture users that rely on live connections found the outage caused some page load slowdowns. In most cases, you wouldn’t even notice it unless you were measuring them but since we do measure those speeds, some changes were enough to trip some performance alarms and require some temporary measures to sever the connection until service returned.

Given the length of the outage, I found myself wondering how much impact it may have had on digital campaigns. To that end, I’m curious to know if the outage threw any wrenches into revenue generation. Granted, even though this was a long outage, in the larger context of a campaign, it may not have been enough to throw things off much. So let’s run a simple poll to see if we can shed any light on the question.

This poll is now closed.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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Did Facebook's Outage Impact Your Campaign Performance?

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