How To Avoid Facebook #ShareFail

You might think Facebook would care about sharing correct and current information from your website. Okay, now that you caught your breath after a good laugh, you probably know accuracy and Facebook have an estranged relationship.

For example, one problem that has been around for years is you publish a new webpage or blog post and when you go to share, Facebook seems to be pulling up the wrong image, title, and/or description. Not only does the share probably look bad but worst-case scenario is it leaves out some of the most important conversion oriented details.

Ironically, the “solution” Facebook put in place then is exactly what they use today. It’s a serious pain in the neck but necessary if you want newly published/updated pages to deliver the correct share content. I published an article at ArtsHacker today that shows you where to find the tool and how to use it.

https://artshacker.com/is-facebook-not-sharing-the-correct-info-from-your-website/

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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How To Avoid Facebook #ShareFail

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