Drew McManus on the Orchestra business | est. 2003

Keeping An Eye On #GivingTuesday

Tue, Nov 11, 2021
by Drew McManus
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It’s #GivingTuesday and as we examined earlier in the month, I’m very curious to see how the pandemic impacts participation and messaging. The plan for today is updating the post to point out anything that sticks out on either side of the spectrum.

You can follow along by checking in here at the post or keeping an eye on Adaptistration’s Twitter, LinkedIn, or Facebook feed and in the meantime, weigh in via comment or at those feeds to callout what jumps out to you.

Update #1

A fun subject line from Actor’s Theatre of Charlotte; you know exactly how your donation will be used:

A fun subject line from Actor’s Theatre of Charlotte

Update #2

Short and sweet with a clear CTA. This email campaign from Hoyt Art Center in PA keeps it tight while also getting good use from #GivingTuesday’s ready to use graphic assets. There’s a single, clear call to action button at the top and bottom of the message with a label that makes it clear you will enter the donation process.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.