It’s Time To Think About Business Holiday Cards

Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card.

The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress.

I just finished designing my cards. And while I modified the approach last year to accommodate the impact the pandemic had on metrics, this year saw a return the traditional formula. It felt good to dig in and extract user’s data that quantifies their return to meaningful engagement with their audience.

While there is no shortage of metrics to pull, I focus on a few straightforward elements:

  1. Client Name
  2. Total site visitors for the year.
  3. If you have demographics tracking enabled, you can easily pull the male/female ratio.
  4. Desktop vs. mobile is another straightforward metric to pull from the Audienceadmin panel. For the sake of space, I combined tablet and smartphone traffic metrics.
  5. The left side includes provider/organization highlights.

Each client card is exported as a PDF file then the entire batch is uploaded to a where you can apply each of the PDF files to the front of cards in your order.

Pro Tip: be sure to make a generic card with only your own business stats and include those for a number of cards in your order. They make great last-minute cards and in this specific instance, good cards for new users that haven’t accumulated a full year of metrics.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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