It’s Time To Think About Business Holiday Cards

Business holiday cards can be a tricky task: you can always opt for safe/bland or cutesy/meme but doing something that reinforces your actual business relationship can be a tall order. Fortunately, I came across an idea years ago that does a great job at finding that sweet spot: the personalized infographic card.

The infographic card does a great job at presenting shared accomplishments while simultaneously demonstrating that you’re following the client’s progress.

I just finished designing my cards. And while I modified the approach last year to accommodate the impact the pandemic had on metrics, this year saw a return the traditional formula. It felt good to dig in and extract user’s data that quantifies their return to meaningful engagement with their audience.

While there is no shortage of metrics to pull, I focus on a few straightforward elements:

1. Client Name
2. Total site visitors for the year.
3. If you have demographics tracking enabled, you can easily pull the male/female ratio.
4. Desktop vs. mobile is another straightforward metric to pull from the Audienceadmin panel. For the sake of space, I combined tablet and smartphone traffic metrics.
5. The left side includes provider/organization highlights.

Each client card is exported as a PDF file then the entire batch is uploaded to a Moo.com where you can apply each of the PDF files to the front of cards in your order.

Pro Tip: be sure to make a generic card with only your own business stats and include those for a number of cards in your order. They make great last-minute cards and in this specific instance, good cards for new users that haven’t accumulated a full year of metrics.