It’s #GivingTuesday and as we examined earlier in the month, I’m very curious to see how the pandemic impacts participation and messaging. The plan for today is updating the post to point out anything that sticks out on either side of the spectrum.
You can follow along by checking in here at the post or keeping an eye on Adaptistration’s Twitter, LinkedIn, or Facebook feed and in the meantime, weigh in via comment or at those feeds to callout what jumps out to you.
A fun subject line from Actor’s Theatre of Charlotte; you know exactly how your donation will be used:
Short and sweet with a clear CTA. This email campaign from Hoyt Art Center in PA keeps it tight while also getting good use from #GivingTuesday’s ready to use graphic assets. There’s a single, clear call to action button at the top and bottom of the message with a label that makes it clear you will enter the donation process.