Drew McManus on the orchestra business.
In April 2021, I had the pleasure of being a guest speaker for Dr. Michael W. Millar’s Nonprofit Music course at California State Polytechnic University, Pomona (Cal Poly Pomona). As a required course for Cal Poly Pomona’s music industry majors, the students cover a broad range of topics and my session focused on one of the more interactive sessions in the form of listening to and refining elevator pitches. Specifically, pitches …
Dark themes are more than a design fad, they’ve become a permanent part of the mobile device user experience and are similarly commonplace for web design. The two most recent client projects I launched have featured dark designs: the Emberlight Festival and City Lights Theater Company. There’s a lot to love about dark designs but there’s even more that goes into making them work. Simply put, it’s not just inverting white …
2022 continues to see a big increase in the number of job posts at Arts Admin Jobs but while checking in on quarterly stats, I found some fascinating trends taking shape. Job seekers are getting younger. Compared to the same period from 2021, the 18-24 age group went from 14.29% of all traffic to 23.23%. That’s going from the smaller to largest age group in the space of one year. There’s …
Several weeks ago, arts marketer Ruth Hartt posted a thought-provoking post at LinkedIn designed to get arts managers thinking about how they measure relevance. It’s an excellent perspective and you can never really have too many reminders about getting outside of your bubble. My only additional thought is the stakeholders who would benefit from this introspection are most likely to miss it. Nutshell: cognitive bias will erase any gains from deliberate …
Although I’ve been attending and speaking at conferences for two decades, I have never purchased a table or booth. Instead, I opt for purchasing sponsorships and making it easy for attendees to connect one on one so we can talk shop and/or business. I’ve been to a wide range of conventions from an even larger range of service organizations but one thing I find fascinating is the way an organziaiton approaches …