Keep These Marketing Talking Points Handy
Arts marketers spend most of their time thinking about communicating with potential ticket buyers but there are plenty of other points of contact to consider. To that end, there’s a good piece at Muse by Damian Bazadona titled 7 Challenges of Marketing Live Events, Advertising’s High-Wire Act (h/t Scott Silberstein). While I don’t think it was the author’s intent, I found the challenges he listed to function as talking points arts …