Drew McManus
Arts Groups Know Their Online User Experience Is Lacking, But Now What?
Wed, Jun 6, 2017
by Drew McManus
Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but
More Developments In Venezuela
Tue, Jun 6, 2017
by Drew McManus
The 6/10/2017 edition of the New York Times published an excellent article by Ana Vanessa Herrero and Nicholas Casey that provides additional details about the ongoing protests in Venezuela and how music is playing an increasingly important role. It’s important to make time in your schedule to stay on top of these developments as the
Artists As Representatives
Mon, Jun 6, 2017
by Drew McManus
I have something to confess: I wanted to make today’s post a rant against a sharp uptick in the number of instances where I’ve encountered artists behaving boorishly among patrons. Although it sounds wonderfully cathartic, it would have ultimately run afoul of this blog’s Code of Conduct. That’s when it struck me that the reason
Do You Suffer From Boring Mailbox Name Syndrome?
Fri, Jun 6, 2017
by Drew McManus
When it comes to email mailbox names, the tried-and-true approach for individual accounts is to use their name(first.last@). Beyond that, using departmental names is another good approach (marketing@). Each of those options are straightforward when it comes to assigning the mailbox name, but what about general organizational email addresses? Sure, you could use info@, contact@,
We Live In Angry Times. Here’s Something Positive You Can Do About It.