Drew McManus
It’s Never Been Easier To Be An Expert
Wed, Aug 8, 2015
by Drew McManus
Online security is a big deal. Check that, it’s a really big deal and far too often, arts orgs and their managers don’t take as much time as they should to protect themselves and their institution. I published an article at ArtsHacker.com today that examines the five most common practices of security experts and the
Adaptistration’s Most Popular Content Is…
Tue, Aug 8, 2015
by Drew McManus
Well this is a surprise. It’s been awhile since I went digging through metrics data stretching back though the time Adaptistration started using Google Analytics (late 2008), but some recent data mining uncovered that within the last year, a new post has risen to the number one spot for most visited content: Orchestra Financial Reports.
Some Intriguing Quiz Results
Fri, Aug 8, 2015
by Drew McManus
Let’s end the week by following up on Wednesday’s NEA funding quiz; spoiler alert: if you haven’t taken the quiz yet but are interested in testing your knowledge, you don’t want to jump to the results below. In short, out of the 312 respondents, most failed and the division of grades created a nice looking
Better Marketing Copy Though GiaS (Girl-In-A-Starbucks)
Thu, Aug 8, 2015
by Drew McManus
Joe Goetz is back to blogging at Scanning The Dial and his first foray is a terrific post about the way arts orgs, orchestras in particular, communicate what they do in marketing materials; spoiler alert: it’s pretty drab. Goetz references a 7/1/2015 post from marketing consultant Trevor O’Donnell about applying the Gal-in-a-Starbucks (GiaS) test to
What We Don’t Talk About When We Talk About Transforming The Field