Drew McManus on the Orchestra business | est. 2003

Drew McManus

Planning For The Post Roe v. Wade Operating Environment

Mon, Jun 6, 2022
Shortly after the Supreme Court overturned Roe v. Wade, companies started announcing policies to offer benefits to their employees who may need access to abortion services but live in states that have criminalized the reproductive health care practice. For arts and culture organizations, orchestras in particular, the situation forces a new subject into the growing

Zombie Topics: Mobile Phones In The Concert Hall

Tue, Jun 6, 2022
Of all the zombie topics people will be arguing about long after I’m dead and gone, I would put mobile phones in the concert hall at the top of that list. At a recent concert, I was pleasantly surprised to hear that the orchestra was encouraging patrons to use their phone to take no-flash pics,

Compensation Report Update

Mon, Jun 6, 2022
It looks like the Annual Orchestra Compensation Reports will be delayed a little longer this year thanks to quite a few orchestras not having their reports available for download. Most professional orchestras maintain a fiscal year structure that begins and ends at some point from June to August; as a result, they tend to file

#TBT It’s Still A Spaceship

Thu, Jun 6, 2022
As a practical example for yesterday’s post about marketing being more about creating a narrative about attaining what people aspire to rather than selling a product, I want to reach back to a post from November 11, 2009 that examined an iconic clip from Mad Men, Season 1, Episode 13: The Carousel. The entire scene

Vulnerability Is The New Black

Wed, Jun 6, 2022
Joe Patti published a great article yesterday that serves up a good helping of grounded wisdom in the form of reviewing the fundamental difference between promotion and marketing. “…a [promotional] message of ‘come see this show’ is different from ‘this is a place that provides an opportunity to share experiences with family and friends.’ The
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