Drew McManus on the Orchestra business | est. 2003

Drew McManus

Changes Afoot

Fri, Jul 7, 2008
Throughout the month of July, Adaptistration and its companion blogs will be moving to a new blogging platform. It hasn’t even been a full year since moving to an independent server and we already require more space, better control, and enhanced tools. If growth is any measure of success then all of the blogs and

Do Preview Clips Sell Tickets?

Thu, Jul 7, 2008
I had a fascinating conversation yesterday with someone in the business about whether or not preview audio clips have any impact on selling concert tickets. Conventional wisdom would dictate that giving people a sample of something before they buy is usually a good thing and clips via an orchestra’s website has any measurable impact on

Powerful New Development Tools

Wed, Jul 7, 2008
The 6/28/2008 edition of HuffingtonPost.com featured an article by Julia Moulden which focused on BringLight.com, an online service that makes it easy for donors to contribute to 501(c)3 charitable organizations. I’ve been meaning to write a series of articles about Bring Light for half a year now and there simply isn’t a good excuse as

A Must Read

Tue, Jul 7, 2008
If you haven’t read John Fleming’s article in the 6/29/2008 edition of the St. Petersburg Times that chronicles the story of violinist Stewart Kitts then you’re missing out. At a time when newspapers appear to be shedding salaried music critics and cultural reporters, it is heartening to see a paper reaffirm the value of such

Sometimes, The Best Parallel Is Perpendicular

Mon, Jun 6, 2008
A few months ago I had an intriguing email exchange with Erik Hanberg, former Managing Director of the Grand Cinema, a non-profit art-house movie theater in downtown Tacoma, WA. We were discussing the similarities and differences between the field of orchestra management and art-house movie theaters and he shared an instance from his time managing
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