Drew McManus
A new audience in Toronto and Nashville
Fri, Jan 1, 2004
by Drew McManus
I recently found two orchestras that are actively implementing an idea that I’ve been advocating here for awhile: marketing to the under 30 demographic. Conventional wisdom in this industry states that it isn’t worthwhile to market toward a demographic that is expensive to attract and notoriously fickle in their tastes. But I don’t always buy
No Good Deed Goes Unpunished
Thu, Jan 1, 2004
by Drew McManus
I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible
More on Orchestra Radio
Wed, Jan 1, 2004
by Drew McManus
It’s truly a small business. Just last week I wrote a blog about orchestras owning radio stations, in turn a reader pointed me in the direction of KING-fm classical radio in Seattle . After getting in touch with the radio station for information, I was contacted by Bob Goldfarb the KING-fm program director, and another
Considering an Arts Administration degree?
Wed, Jan 1, 2004
by Drew McManus
Then you should go out of your way to obtain a copy of: Joe Maddy of Interlochen, by Norma Lee Browning. Published in 1963 by Henry Regnery Company, Chicago, IL. Even if you’re not considering an arts degree, you should read this book to learn about how an arts organization can start from nothing,
Reader Response: A Student’s view on ticket price
Tue, Jan 1, 2004
by Drew McManus
It’s funny how quickly we forget what our lives were like in our younger years. Recently I’ve been criticizing the industry for high ticket prices that exclude many young patrons. Several orchestra administrators have written in to remind me that their orchestras (as do most) offer student rush tickets for around the cost of a
