ArtsHacker

Double Check That Sales Tax

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Adaptistration People 033

While most nonprofit organizations are also tax-exempt, that doesn’t mean all your current vendors have the necessary documentation to make sure you don’t inadvertently get charged sales tax. One big change in how all this works is the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair that now requires most remote sellers (think email marketing providers, web providers, etc.) to begin collecting sales tax in certain states. It’s quite …

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Look At That, Older Age Groups Do Use Mobile

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Adaptistration People 196

Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to ticket purchases using mobile devices were Women, age 55-64; Women, Age 65+; and Men, age 55-64. …

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Mr. Rogers: Arts Marketing Guru

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Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start). This …

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You May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It

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Adaptistration People 192

Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality). I …

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Show Of Hands: Who Hates Scheduling Meetings?

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Adaptistration People 088

Finding meeting times when only two attendees are involved is enough of a hassle but each person you add to the mix makes things exponentially more frustrating. Fortunately, there’s an app for that, it’s called Doodle. Granted, a doodle doesn’t really have much to do with scheduling but don’t dwell; we live in an era where spelling is influenced more by the closest available domain name than anything resembling a dictionary. …

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