ArtsHacker
Out, Damned Spot! And While We’re At It, Dashes, Underscores, Asterisks, And Spaces Should Get Out Too
Fri, Jun 6, 2017
by Drew McManus
If you’ve ever had to use a batch of images that have a bunch of special characters embedded into the filename, you know how much of a time-suck it is to remove all of those before you get a pretty filename* that’s easy to read. Fortunately, there’s a shortcut out there waiting to save you
Getting Beyond Follower Count
Wed, Jun 6, 2017
by Drew McManus
There’s an intriguing post from Jonathan Eifert at ArtsHacker about building your brand as an artist and growing social clout into a selling point. I’ve been telling artist clients this for years from the perspective of incorporating current social metrics into promotional materials. Eifert’s post goes into several additional areas on this topic but regarding
A Stitch In Time…
Tue, Jun 6, 2017
by Drew McManus
Since Net Neutrality is anything but safe, proactive arts managers will begin developing some skills to optimize your organization’s website so pages load as fast as possible. One of the key elements in creating web pages with snappy response times are optimized images. Just look at how much important Google places on this aspect of
Do You Suffer From Boring Mailbox Name Syndrome?
Fri, Jun 6, 2017
by Drew McManus
When it comes to email mailbox names, the tried-and-true approach for individual accounts is to use their name(first.last@). Beyond that, using departmental names is another good approach (marketing@). Each of those options are straightforward when it comes to assigning the mailbox name, but what about general organizational email addresses? Sure, you could use info@, contact@,
Bad Popup. Look At What You Did!
Tue, May 5, 2017
by Drew McManus
Website popups. Arts marketers use them to gather much needed patron contact info but they can do more damage than good when applied in a ham-handed way. If you’ve been willing to run that risk, you should know that Google decided to make you an offer you can’t refuse in order to get you back
