Drew McManus on the orchestra business.
If you’ve ever had to use a batch of images that have a bunch of special characters embedded into the filename, you know how much of a time-suck it is to remove all of those before you get a pretty filename* that’s easy to read. Fortunately, there’s a shortcut out there waiting to save you hours of time. Better yet, it’s 100 percent free! All you need to do is download …
There’s an intriguing post from Jonathan Eifert at ArtsHacker about building your brand as an artist and growing social clout into a selling point. I’ve been telling artist clients this for years from the perspective of incorporating current social metrics into promotional materials. Eifert’s post goes into several additional areas on this topic but regarding converting social clout into value, the more you can demonstrate quantifiable conversion value via your own …
Since Net Neutrality is anything but safe, proactive arts managers will begin developing some skills to optimize your organization’s website so pages load as fast as possible. One of the key elements in creating web pages with snappy response times are optimized images. Just look at how much important Google places on this aspect of web design: Images often account for most of the downloaded bytes on a web page and …
When it comes to email mailbox names, the tried-and-true approach for individual accounts is to use their name(first.last@). Beyond that, using departmental names is another good approach (marketing@). Each of those options are straightforward when it comes to assigning the mailbox name, but what about general organizational email addresses? Sure, you could use info@, contact@, or some similarly boring name but why? The typical purpose of general org addresses is to …
Website popups. Arts marketers use them to gather much needed patron contact info but they can do more damage than good when applied in a ham-handed way. If you’ve been willing to run that risk, you should know that Google decided to make you an offer you can’t refuse in order to get you back on the right path. Simply put, google is starting to ramp up search rank penalties if …